We support real people and real businesses adopt AI with clarity, emotional ease, and grounded confidence so your work, energy, and lifestyle feel aligned, supported, and amplified by technology, not consumed by it.
Our systems are simple, practical, and designed around human rhythms freeing your time, protecting your peace, and elevating the way you work and live.
This is the time to simplify, streamline, and face the future. We help individuals, professionals, and teams reduce stress, boost flow, and make space for what matters with individualized, heart-centered AI strategies and done-with-you implementation.
AI that strengthens your humanity, supports deep focus,
and amplifies the work only you can do.
AI should be simple, not confusing, and you deserve fast results that make your life easier, so we focus on practical steps you can use right away to build momentum and confidence.
Your time is valuable, and AI frees it by handling the draining tasks, giving you space to think, create, and focus on the work that truly matters.
Your people shouldn’t be intimidated by tech, so we train teams in a clear, calm, practical way that builds confidence, reduces stress, and strengthens your culture.
AI shouldn’t replace your humanity—it should elevate it. We help you use AI in a way that protects your voice, strengthens your relationships, and frees you to focus on your highest-value work.
We partner with small to mid-sized businesses, professional service firms, and mission-driven organizations that value craftsmanship, care, and meaningful, measurable results. Our ideal clients see AI as a way to empower their people not replace them. If you believe technology should enhance human creativity, deepen insight, and strengthen authentic connection, you’ll feel completely at home with us.

We map your goals and workflows to spot what to automate and what should stay human, giving you clear insight into where AI can create time and ease.

Your people learn best by doing, so we train them using your real scenarios and language. No jargon, no overwhelm—just clear, practical AI skills that boost performance and strengthen human strengths.

We build and refine the right tools, workflows, and safeguards so your systems become more reliable, efficient, and human-centered—reducing stress and strengthening your team.
At The Targeted AI Approach, we become your strategic partner—turning AI into a clear, reliable engine for performance and growth. We don’t chase trends or overwhelm your team with unnecessary tech. Instead, we help you understand what matters, what to ignore, and where AI can genuinely elevate your people and results.
You bring the vision. We bring the strategy, translation, and implementation that make AI feel simple, doable, and truly useful. Together, we turn complex possibilities into practical wins your team can actually use.
AI becomes powerful when people trust it and trust themselves with it.
That’s why our process begins with clarity, education, and real conversation. We help your team build the confidence, critical thinking, and ethical awareness needed to use AI as a true thought partner, not a shortcut or gimmick.
We teach you and or your organization how to:
• Ask sharper questions
• Evaluate outputs with discernment
• Maintain brand voice and integrity
• Make decisions where human judgment stays in the lead
The result? Smarter choices, more aligned workflows, and outcomes your whole team can stand behind.
This is AI with intention. AI that respects your expertise. AI that strengthens and amplifies your people instead of replacing them.
Dr. Shira is a trusted strategist, consultant, and educator with nearly three decades of experience helping leaders reimagine what’s possible. She believes that with clarity, support, and the right systems, people can lead with greater confidence, impact, and ease.
As the founder of The Targeted AI Approach, Dr. Shira blends leadership development, systems design, and human-centered AI strategy to help organizations work smarter—not busier. She guides decision-makers through the noise, showing them how to use AI in ways that strengthen culture, empower teams, and elevate the work people do best.
She has partnered with thousands of entrepreneurs, executives, and teams worldwide and is known as a true thought partner—someone who listens deeply, asks sharper questions, simplifies the complex, and builds solutions that last. Her work combines the practical and the visionary, turning big ideas into clear frameworks and measurable outcomes.
A seasoned author and educator with more than thirty books, she’s dedicated to making complex ideas accessible and actionable. Whether supporting corporate teams, coaching entrepreneurs, or leading hands-on AI training, Dr. Shira brings warmth, clarity, and a deeply human touch—championing a future where technology amplifies creativity, strengthens relationships, and supports purposeful work.


We co-create a focused road-map to determine which workflows to automate first, which tools to standardise, and how to govern quality. Deliverables typically include a prioritised initiative list, risk/benefit analysis, quick-win playbook, and a scaled adoption plan.
Discovery & workflow mapping
Tool evaluation & selection (with buy/keep/let go guidance)
AI policy & guardrails (ethics, privacy, approvals)
Roadmap with milestones, KPIs, and ownership
Executive briefing and rollout plan

Live, hands-on training grounded in your real work. We teach practical prompting, review workflows, and establish team norms for when to use AI, how to validate results, and how to deliver consistently. Beginner to advanced tracks available.
Prompting for outcomes (not just outputs)
Using AI for research, writing, synthesis, and QA
Documenting and sharing effective prompts
Maintaining brand voice and compliance
Team rituals for continuous improvement

We build real automation with your data, tools, and constraints, side by side with your team, so you can run it after we leave and stay with your zone of genius. From sales follow-ups and proposal drafting to knowledge bases and reporting, we implement what moves the needle.
Discovery & workflow mapping
Tool evaluation & selection (with buy/keep/let go guidance)
AI policy & guardrails (ethics, privacy, approvals)
Roadmap with milestones, KPIs, and ownership
Executive briefing and rollout plan
AI Readiness & Risk Audit
Prompt Library Design & Governance
Voice & Style Guide for AI-generated content
Quarterly Optimization Sprints

A focused on-ramp for teams new to AI. In a few weeks, you’ll clarify goals, learn core skills, and implement one or two high-value wins so you see momentum and buy-in quickly.
INCLUDING:
Kickoff workshop, roadmap-lite, hands-on training, one live build session, prompt library starter, and a 30-day check-in. Best for leaders who want fast traction without overwhelm.

For founders and executives who want confident decision-making and sharper communication around AI. We cover risk, compliance, investment choices, and how to lead change—plus a private advisory channel during the engagement.


We roll up our sleeves with your team to design and implement automation matched to your systems. Expect weekly sprints, visible demos, and documentation your team can own going forward.
Consolidate scattered templates and created a proposal-drafting workflow with integrated QA. Turnaround time dropped markedly, and the team reported more time for client strategy.
Built simple automation for lead follow-up and weekly reporting. Owner remains in their zone of genius and gains strategic time and improved response consistency.
Imagine having your own personal library of prompts—simple, clear, ready-to-use ideas that make daily life smoother, more creative, and a whole lot more fun. Instead of guessing what to ask or feeling overwhelmed by endless options, you follow a gentle weekly rhythm that helps you learn, experiment, and grow at your own pace.
This isn’t about becoming an AI expert. It’s about making everyday moments easier and more joyful.
Bedtime adventures, family histories, silly tales, or “choose-your-own-ending” sagas your kids help create.
Snap a picture of what’s in the fridge and instantly get meal ideas, step-by-step recipes, or substitutions.
From packing lists to family itineraries built around your interests, energy levels, and budget.
Study help, reading prompts, project ideas, or confidence-boosting explanations that meet each child where they are.
Reminders, routines, chore charts, weekly plans, and simple encouragement that keeps everyone aligned.
Birthday poems, conversation starters at dinner, personalized affirmations, gratitude prompts, and memory-making traditions.
Here’s what they have to say about their journey with us.
A: Not with us. We teach the essentials in plain language, using your real examples. We also document workflows so the learning sticks.
A: Most clients see visible wins within weeks, because we prioritize quick wins and build momentum into the process.
A: Yes. We align to your stack and only add tools when there’s a clear advantage. We also work with you to close out what you no longer need.
A: We establish guardrails from day one: approved tools, red-line data, review steps, and clear ownership. Nothing moves without consent.
A: Absolutely. Executive sessions focus on strategy, risk, and decision-making. Team sessions focus on hands-on skills and workflows.
A: Great. We’ll assess what’s working, fix what isn’t, and scale the wins. Many clients bring us in midstream to get control and clarity.
A: No. Our focus is augmenting people with better tools and sharper processes, not replacing the people who create the value.
A: Yes. We offer optimization sprints and periodic reviews so improvements compound over time.
A: Clearer priorities, fewer bottlenecks, and a team that uses AI with confidence and ethics. You’ll feel the difference in the day-to-day.
A: Book a complimentary strategy consultation. We’ll listen, map the next best moves, and recommend the right starting package for your goals.
Dr. Shira is a world-class consultant, strategist, and trainer with over 30 years of experience helping business leaders and entrepreneurs design smarter systems, scale their organizations, and lead with clarity. She has worked across industries to streamline processes, develop high-performance teams, and implement growth strategies that deliver measurable results.
PhD in Education; global training and consulting experience
20+ edited/published books; educator, speaker and corporate trainer
Creator of The Targeted AI Approach Clarity, Capability, Completion
Focus on ethics, privacy, and brand voice
Known for making complex ideas simple and actionable

© The Targeted AI Approach. All rights reserved. Human-centric AI consulting, training, and implementation. Ethical, practical, measurable.